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Solomon: Consumer Behaviour_p7

Paperback • 2019 • 1. edition

Solomon: Consumer Behaviour_p7

By Michael R. Solomon, Margaret K. Hogg, Soren Askegaard, Gary Bamossy

4 Ratings • 5.0 of 5

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About the book

Now in its seventh edition, Consumer Behaviour: A European Perspective provides themost comprehensive, lively and engaging introduction to the behaviour of consumers inEurope and around the world.The new slimline edition has 13 chapters, maintaining its breadth of coverage and making itideal for second- and third-year undergraduates as well as Master's students.The book links consumer behaviour theory with the real-life problems faced by practitionersin many ways: Marketing opportunity, Marketin...Show more

Sales and marketing

Book details

ISBN

9781292245423

Publisher

Pearson Education Limited

Published year

2019

Language

Edition

1

Original title

Solomon: Consumer Behaviour_p7

Format

Paperback

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Reviews · 0

4 Ratings • 5.0 of 5

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