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Hardcover • 2019 • English • 2. edition
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About the book
The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more In today’s digital age, the traditional sales funnel—marketing at the top, sales in the middle, customer service at the bottom—is no longer effective. To be successful, businesses must obsess over the questions, concerns, and pro...Show more
Book details
ISBN
9781119610144
Publisher
John Wiley & Sons
Published year
2019
Language
English
Edition
2
Original title
They Ask, You Answer A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer
Format
Hardcover
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