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Management of a Sales Force

Paperback • 2008 • English • 12. edition

Management of a Sales Force

By Rosann L. Spiro, Gregory A. Rich, William J. Stanton

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About the book

Updated to reflect the latest, cutting-edge issues, including technology and Internet selling, this book features a strong emphasis on relationship selling and particularly the use of team-selling. Most chapters have a 'team-box' highlighting the principles within a given chapter as they relate to managing selling teams.

Management and management techniques
Management: leadership and motivation
Sales and marketing

Book details

ISBN

9780071259446

Publisher

McGraw-Hill

Published year

2008

Language

English

Edition

12

Original title

Management of a Sales Force

Format

Paperback

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