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Paperback • 2008 • English • 12. edition
By Rosann L. Spiro, Gregory A. Rich, William J. Stanton
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About the book
Updated to reflect the latest, cutting-edge issues, including technology and Internet selling, this book features a strong emphasis on relationship selling and particularly the use of team-selling. Most chapters have a 'team-box' highlighting the principles within a given chapter as they relate to managing selling teams.
Book details
ISBN
9780071259446
Publisher
McGraw-Hill
Published year
2008
Language
English
Edition
12
Original title
Management of a Sales Force
Format
Paperback
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