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Value Proposition Design How to Create Products and Services Customers Want

Paperback • 2014 • English • 1. edition

Value Proposition Design How to Create Products and Services Customers Want

By Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith

5 Ratings • 4.6 of 5

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About the book

The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell. Using the same stunning visual format as the authors’ global bestseller, Busine...Show more

Book details

ISBN

9781118968055

Publisher

John Wiley & Sons

Published year

2014

Language

English

Edition

1

Original title

Value Proposition Design How to Create Products and Services Customers Want

Format

Paperback

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Reviews · 0

5 Ratings • 4.6 of 5

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