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© 2026 Bookis AS
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Paperback • 2002 • English • 3. edition
By Donald R. Lehmann, Russell S. Winer
1 Ratings • 5.0 of 5
About the book
Product Management is a lean, defining text that covers three major tasks facing today’s product mangers: analyzing the market, developing objectives and strategies for the product or service in question, and making decisions about price, advertising, promotion, channels of distribution and service. Product Management utilizes the familiar Marketing Plan as the unifying framework for its lessons, and takes a hands-on approach toward preparing graduates to assume the position of product manager.
Book details
ISBN
9780071122269
Publisher
McGraw-Hill/Irwin
Published year
2002
Language
English
Edition
3
Original title
Product Management
Format
Paperback
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1 Ratings • 5.0 of 5
