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About the book
As in the previous editions of this book, whilst strategic issues are included where appropriate, by concentrating on the operational and functional aspects of this dynamic subject, Digital Marketing: A Practical Approach provides a step-by-step guide to implementing the key aspects of online marketing. Similarly, although primarily aimed at an academic market, the practical - rather than purely theoretical - nature of the book means that it will be equally useful in both training and self-learn...Show more
Book details
ISBN
9781138039568
Publisher
Taylor & Francis Ltd
Published year
2018
Language
Edition
1
Original title
Digital Marketing
Format
Paperback
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