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Aligning Strategy and Sales

Hardcover • 2014 • 1. edition

Aligning Strategy and Sales

By Frank V. Cespedes

0 Ratings • 0.0 of 5

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About the book

"The best sales book of the year" -- strategy+business magazine That gap between your company's sales efforts and strategy? It's real--and a huge vulnerability. Addressing that gap, actionably and with attention to relevant research, is the focus of this book. In Aligning Strategy and Sales, Harvard Business School professor Frank Cespedes equips you to link your go-to-market initiatives with strategic goals. Cespedes offers a road map to articulate strategy in ways that people in the field can ...Show more

Business strategy
Entrepreneurship / Start-ups
Management decision making

Book details

ISBN

9781422196052

Publisher

Harvard Business Press

Published year

2014

Language

Edition

1

Original title

Aligning Strategy and Sales

Format

Hardcover

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