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Marketing Communications A European Perspective

Pocket • 2013 • Engelsk

Marketing Communications A European Perspective

Av Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh

0 vurderinger • 0.0 av 5

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Om boken

Marketing Communications: A European Perspective provides an extensive overview of the key concepts, techniques and applications of marketing communications within a European context. The book covers all elements of the communications mix, including advertising, public relations, sponsorship, sales promotion, direct marketing, point-of-purchase communications, exhibitions, and personal selling. It also offers up-to-date coverage of e-communication, including e-marketing, mobile marketing, intera...Vis mer

Salg og markedsføring
Digital markedsføring
PR

Om boken

ISBN

9780273773221

Forlag

Pearson

Publiseringsår

2013

Språk

Engelsk

Originaltittel

Marketing Communications A European Perspective

Format

Pocket

Frakt og retur

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