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Loose Leaf for Advertising and Promotion

Pocket • 2017 • 1. utgave

Loose Leaf for Advertising and Promotion

Av Michael Belch

0 vurderinger • 0.0 av 5

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Om boken

To effectively plan, implement, and evaluate Integrated Marketing Communications (IMC) programs, one must understand the overall marketing process, consumer behavior, and communications theory. Belch/Belch's Advertising and Promotion: An Integrated Marketing Communications Perspective draws from the authors' extensive research in advertising, consumer behavior, communications, marketing, sales promotion, and other fields to give students a basis for understanding the marketing communications pro...Vis mer

Om boken

ISBN

9781259921698

Forlag

McGraw-Hill Education

Publiseringsår

2017

Språk

Utgave

1

Originaltittel

Loose Leaf for Advertising and Promotion

Format

Pocket

Frakt og retur

Frakt

Brukte bøker sendes av selgeren. Forventet leveringstid etter pakken er sendt er 2-4 dager.

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Omtaler · 0

0 vurderinger • 0.0 av 5

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