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Principles of Integrated Marketing Communications

Pocket • 2021 • Engelsk • 2. utgave

Principles of Integrated Marketing Communications

Av Lawrence Ang

1 vurderinger • 5.0 av 5

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Om boken

Marketing in the digital age poses major challenges for traditional and established practices of communication. To help readers meet these challenges Principles of Integrated Marketing Communications: An Evidence-based Approach provides a comprehensive foundation to the principles and practices of integrated marketing communications (IMC). It examines a variety of traditional and digital channels used by professionals to create wide-reaching and effective campaigns that are adapted for the aims ...Vis mer

Om boken

ISBN

9781108703116

Forlag

Cambridge University Press

Publiseringsår

2021

Språk

Engelsk

Utgave

2

Originaltittel

Principles of Integrated Marketing Communications

Format

Pocket

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Omtaler · 0

1 vurderinger • 5.0 av 5

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