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Integrated Advertising, Promotion, and Marketing Communications

Pocket • 2021 • Engelsk • 9. utgave

Integrated Advertising, Promotion, and Marketing Communications

Av Kenneth Clow, Kenneth E. Clow, Donald Baack

0 vurderinger • 0.0 av 5

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Om boken

For courses in advertising. A study of integrated marketing communications taught through real-life application. Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of weaving together all marketing activities into one clear message and voice, and helps students understand how communications are produced and transm...Vis mer

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Om boken

ISBN

9781292411217

Forlag

Pearson

Publiseringsår

2021

Språk

Engelsk

Utgave

9

Originaltittel

Integrated Advertising, Promotion, and Marketing Communications

Format

Pocket

Frakt og retur

Frakt

Brukte bøker sendes av selgeren. Forventet leveringstid etter pakken er sendt er 2-4 dager.

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Omtaler · 0

0 vurderinger • 0.0 av 5

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