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Consumer Behavior

Pocket • 2016 • 1. utgave

Consumer Behavior

Av Austin) Hoyer Wayne (University of Texas, Deborah J. (University of Southern California) MacInnis, Rik (Tilburg University) Pieters

1 vurderinger • 5.0 av 5

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Om boken

The popular CONSUMER BEHAVIOR, 7E draws key concepts from marketing, psychology, sociology, and anthropology to present a strong foundation and highly practical focus on real-world applications for today's global business environment. With this new edition, you examine the latest research and current business practices with extensive coverage of social media influences, increased consumer power, and emerging neuroscience findings. You also study controversies in consumer decision-making involvin...Vis mer

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Om boken

ISBN

9781305507272

Forlag

Cengage Learning, Inc

Publiseringsår

2016

Språk

Utgave

1

Originaltittel

Consumer Behavior

Format

Pocket

Frakt og retur

Frakt

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Omtaler · 0

1 vurderinger • 5.0 av 5

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