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Marketing Communications A European Perspective

Pocket • 2025 • Engelsk

Marketing Communications A European Perspective

Av Patrick De Pelsmacker, Maggie Geuens, Joeri Van Den Bergh, Gudrun Roose

2 vurderinger • 5.0 av 5

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Om boken

Explore the strategies and practices of marketing communications in a European context Marketing Communications: A European Perspective, 8th Edition, by De Pelsmacker, Geuens, Van den Bergh and Roose offers a comprehensive overview of the cornerstones, techniques and applications of marketing communications in a European context. Striking a balance between scientific and communication practitioners' point of views, the textbook provides updated coverage of all instruments of the online and offli...Vis mer

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Om boken

ISBN

9781292737225

Forlag

Pearson

Publiseringsår

2025

Språk

Engelsk

Originaltittel

Marketing Communications A European Perspective

Format

Pocket

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Omtaler · 0

2 vurderinger • 5.0 av 5

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