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Marketing Concepts & Strategies

Pocket • 2019 • 1. utgave

Marketing Concepts & Strategies

Av UK) Simkin Lyndon (Oxford Brookes University, William (Texas A&M University) Pride, Ferrell (University of New Mexico), UK) Dibb Sally (The Open University

1 vurderinger • 5.0 av 5

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Om boken

Now in its 8th edition, Marketing Concepts and Strategies gives an in-depth insight into the core theories behind modern marketing. It combines the theoretical and practical knowledge of its world class authors to ensure students develop a comprehensive understanding of marketing in the modern world. Updated to include new trends and challenges in the industry and with a diverse range of pedagogical features to help students learn in a variety of ways, the new edition continues to be a comprehen...Vis mer

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Om boken

ISBN

9781473760271

Forlag

Cengage Learning EMEA

Publiseringsår

2019

Språk

Utgave

1

Originaltittel

Marketing Concepts & Strategies

Format

Pocket

Frakt og retur

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Brukte bøker sendes av selgeren. Forventet leveringstid etter pakken er sendt er 2-4 dager.

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Omtaler · 0

1 vurderinger • 5.0 av 5

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