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Kotler: Marketing Management_p4

Innbundet • 2019 • 1. utgave

Kotler: Marketing Management_p4

Av Phil T. Kotler, Kevin Lane Keller, Malcolm Goodman, Mairead Brady, Torben Hansen

19 vurderinger • 4.7 av 5

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Om boken

The classic Marketing Management is an undisputed global best-seller - an encyclopedia of marketing considered by many as the authoritative book on the subject. This third European edition keeps the accessibility, theoretical rigour and managerial relevance - the heart of the book - and adds:* A structure designed specifically to fit the way the course is taught in Europe.* Fresh European examples which make students feel at home.* The inclusion of the work of prominent European academics. * A f...Vis mer

Salg og markedsføring

Om boken

ISBN

9781292248448

Forlag

Pearson Education Limited

Publiseringsår

2019

Språk

Utgave

1

Originaltittel

Kotler: Marketing Management_p4

Format

Innbundet

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Omtaler · 0

19 vurderinger • 4.7 av 5

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