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The classic Marketing Management is an undisputed global best-seller - an encyclopedia of marketing considered by many as the authoritative book on the subject. This third European edition keeps the accessibility, theoretical rigour and managerial relevance - the heart of the book - and adds:* A structure designed specifically to fit the way the course is taught in Europe.* Fresh European examples which make students feel at home.* The inclusion of the work of prominent European academics. * A f...Vis mer