Pocket • 2005 • Engelsk • 3. utgave

Social Communication in Advertising Consumption in the Mediated Marketplace

Name: Social Communication in Advertising Consumption in the Mediated Marketplace
SKU: 9780415966764
Price: 89.0 NOK
Availability: InStock
ISBN: 9780415966764

Av William Leiss, Jackie Botterill

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Om boken

Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry, popular culture, and the mass media that manages the constellation of images that unifies all three. The third edition includes: * discussio...Vis mer

Medievitenskap

Folketro og kontroversiell viten

Salg og markedsføring

Om boken

ISBN

9780415966764

Forlag

Psychology Press

Publiseringsår

2005

Språk

Engelsk

Utgave

Originaltittel

Social Communication in Advertising Consumption in the Mediated Marketplace

Format

Pocket

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