Marketing Theory

Pocket • 2016 • 1. utgave

Marketing Theory

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Om boken

Lecturers/Instructors - Request a free digital inspection copy hereUniquely providing a comprehensive overview in one place, Marketing Theory introduces and explains the role of theory in marketing by uncovering its histories, disciplinary underpinnings, subfields, discourses and debates. From strategy and ethics to digital marketing and consumer behaviour, leading marketing experts shine a light on what can be a challenging perspective of marketing. In this new Third Edition there are up-to-dat...Vis mer

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Om boken

ISBN

9781473904019

Forlag

SAGE Publications Ltd

Publiseringsår

2016

Språk

Utgave

1

Originaltittel

Marketing Theory

Format

Pocket

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