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Corporate Communication A Guide to Theory and Practice

Pocket • 2011 • Engelsk

Corporate Communication A Guide to Theory and Practice

Av Joep Cornelissen

0 vurderinger • 0.0 av 5

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Om boken

The Third Edition of this market-leading text has been updated and expanded with contemporary case material and more detailed coverage of the main topics and trends in corporate communication. New to the Third Edition: - New chapters on strategic planning and campaign management, research and measurement and CSR and community relations- Greatly expanded coverage of key areas: internal communication, leadership and change Communication, issues management, crisis communication and corporate brandi...Vis mer

Bedriftsøkonomi
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Om boken

ISBN

9780857022431

Forlag

SAGE Publications

Publiseringsår

2011

Språk

Engelsk

Originaltittel

Corporate Communication A Guide to Theory and Practice

Format

Pocket

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