Pocket • 2021 • Engelsk

Marketing Communications - A European Perspective

Av Patrick De Pelsmacker

2 vurderinger • 5.0 av 5

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Om boken

Marketing Communications: A European Perspective, 7th Edition, by De Pelsmacker, Geuens and Van Den Bergh provides an extensive overview of the key concepts, techniques and applications of marketing communications within a European context. This book provides in-depth coverage of consumer behaviour and branding foundations of marketing communications, and all elements of the communications mix, including advertising, public relations, sponsorship, brand activation, direct marketing and exhibitio...Vis mer

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Om boken

Publiseringsår

2021

Språk

Engelsk

Originaltittel

Marketing Communications - A European Perspective

Format

Pocket

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2 vurderinger • 5.0 av 5

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