Global Marketing & Advertising Understanding Cultural Paradoxes

Marketing Communications A European Perspective

Patrick De Pelsmacker

Marketing Management

Philip Kotler

Consumer Behavior

Wayne D. Hoyer

Global Marketing & Advertising

Marieke de Mooij

Foundations of Marketing

John Fahy

Marketing Communications - A European Perspective

Patrick De Pelsmacker

Marketing Strategy For The Creative And Cultural Industries

Bonita M. Kolb

marketing communication a european perspective

Patrick De Pelsmacker

Marketing Communications

Patrick De

Riding the Waves of Culture Understanding Diversity in Global Business

Fons Trompenaars

Principles of marketing

Philip Kotler

Understanding Cross-Cultural Management

Marie joelle

Marketing

University of Leicester) Baines Paul (Professor of Political Marketing

Marketing Concepts & Strategies

UK) Simkin Lyndon (Oxford Brookes University

Kotler: Marketing Management_p4

Phil T. Kotler

Digital Marketing

Annmarie Hanlon

Social Media Marketing

Stephan Dahl

Consumer Behavior, Global Edition

Leon G. Schiffman

Marketing Theory

Understanding Digital Marketing

Damian Ryan

Marketing Ethics & Society

Principles of Marketing, Global Edition

Philip Kotler,

Global Marketing and Advertising

Marieke de

The Culture Map

Erin Meyer

Marketing for Cultural Organizations

Bonita M.

The New Strategic Brand Management Advanced Insights and Strategic Thinking

Jean-Noël Kapferer

Global Marketing A Decision-oriented Approach

Svend Hollensen

Global Culture Industry

Scott Lash

Marketing Culture and the Arts

François Colbert

International Marketing

Ghauri

International Marketing: Eleventh Edition

Philip R.

Consumer Behaviour and Marketing Strategy

J. Paul Peter

Global Marketing

Svend Hollensen

Principles and Practice of Marketing

David Jobber