Marketing Management (3rd edition)

Innbundet • 2016

Marketing Management (3rd edition)

Av Philip Kotler,

4 vurderinger • 4.3 av 5

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Om boken

The classic Marketing Management is an undisputed global best-seller - an encyclopaedia of marketing considered by many as the authoritative book on the subject. This third European edition keeps the accessibility, theoretical rigour and managerial relevance - the heart of the book.

Om boken

ISBN

9781292093239

Publiseringsår

2016

Språk

Originaltittel

Marketing Management (3rd edition)

Format

Innbundet

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4 vurderinger • 4.3 av 5

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