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Principles of marketing

Pocket • 2008 • Engelsk • 5. utgave

Principles of marketing

Av Kotler, Philip

0 vurderinger • 0.0 av 5

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Om boken

Suitable for undergraduate Principles of Marketing courses, this classic textbook has provided many generations of marketing students with an exceptional introduction to marketing, written by one of the masters. With global examples and completely up-to-date with the latest marketing techniques, Principles of Marketing looks at the major decisions that marketing managers face in their efforts to balance an organisation's objectives and resources against needs and opportunities in the global mark...Vis mer

Bedriftsøkonomi

Forretningsstrategi

Etikk og sosialt ansvar i næringslivet

Om boken

ISBN

9780273711568

Forlag

Prentice Hall / Financial Times

Publiseringsår

2008

Språk

Engelsk

Utgave

5

Originaltittel

Principles of marketing

Format

Pocket

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Frakt

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Omtaler · 0

0 vurderinger • 0.0 av 5

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