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Advertising and Promotion: An Integrated Marketing Communications Perspective

Innbundet • 2017 • 1. utgave

Advertising and Promotion: An Integrated Marketing Communications Perspective

Av George E. Belch, Michael A. Belch

0 vurderinger • 0.0 av 5

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Om boken

To effectively plan, implement, and evaluate Integrated Marketing Communications (IMC) programs, one must understand the overall marketing process, consumer behavior, and communications theory. Belch/Belch's Advertising and Promotion: An Integrated Marketing Communications Perspective draws from the authors' extensive research in advertising, consumer behavior, communications, marketing, sales promotion, and other fields to give students a basis for understanding the marketing communications pro...Vis mer

Salgs- og markedsføringsledelse

Om boken

ISBN

9781259548147

Forlag

McGraw-Hill Education

Publiseringsår

2017

Språk

Utgave

1

Originaltittel

Advertising and Promotion: An Integrated Marketing Communications Perspective

Format

Innbundet

Frakt og retur

Frakt

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Omtaler · 0

0 vurderinger • 0.0 av 5

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