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Consumer Behaviour and Marketing Strategy

Pocket • 1999 • Engelsk

Consumer Behaviour and Marketing Strategy

Av J. Paul Peter, Jerry Corrie Olson, Klaus G. Grunert

1 vurderinger • 5.0 av 5

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Om boken

This text combines academic rigour with an application-oriented approach, and draws on the latest consumer research and applies it to the marketing problems of European companies. Cognitive, behavioural and environmental approaches to the analysis of consumer behaviour receive a balanced treatment. All concepts are viewed from a marketing management perspective. The book also features a glossary, key terms and concepts, and annotated additional reading which covers European and American sources.

Om boken

ISBN

9780256225297

Forlag

McGraw-Hill

Publiseringsår

1999

Språk

Engelsk

Originaltittel

Consumer Behaviour and Marketing Strategy

Format

Pocket

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Omtaler · 0

1 vurderinger • 5.0 av 5

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