Pocket • 2019
Marketing
Av
University of Leicester) Baines Paul (Professor of Political Marketing, University of Portsmouth) Fill Chris (Director of Fillassociates and former Principal Lecturer, Stockholm School of Economics) Rosengren Sara (Professor of Marketing and Head of the Center for Retailing, Neoma Business School) Antonetti Paolo (Associate Professor of Marketing10 vurderinger • 4.3 av 5
Om boken
How does Samsung use data to improve customers' omnichannel shopping experiences?How does Ipsos MORI develop cross-cultural market research insights to inform innovation at Unilever?How do Swedish retail giants collaborate rather than compete in the fight for more sustainable consumption? With insights from leading practitioners and exploration of the latest issues to affect consumers and businesses alike, Marketing, fifth edition, answers these questions and more, providing the skills vital to ...Vis mer
Om boken
ISBN
9780198809999
Forlag
Oxford University Press
Publiseringsår
2019
Språk
Utgave
1
Originaltittel
Marketing
Format
Frakt og retur
Frakt
Brukte bøker sendes av selgeren. Forventet leveringstid etter pakken er sendt er 2-4 dager.
Returer
Kontakt selgeren etter levering.
Omtaler · 0
10 vurderinger • 4.3 av 5
Du vil kanskje også like