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Consumer Behaviour

Pocket • 1999 • Engelsk

Consumer Behaviour: A European Perspective

Av Michael Solomon, Gary Bamossy, Soren Askegaard

0 vurderinger • 0.0 av 5

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Om boken

Full-colour adaptation written in parallel with the US 4/e, providing a comprehensive, lively, highly contemporary and practical introduction to consumer behaviour, and how consumer behaviour research and concepts can inform and be applied to broader / strategic marketing issues. It is the first and only European-originated text of this kind to give a significant weighting to issues, illustrative examples, data and research concerning European consumer markets and behaviour (55%), while also inc...Vis mer

Bedriftsøkonomi

Forretningsstrategi

Etikk og sosialt ansvar i næringslivet

Om boken

ISBN

9780137519835

Forlag

Pearson

Publiseringsår

1999

Språk

Engelsk

Originaltittel

Consumer Behaviour

Format

Pocket

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Frakt

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Omtaler · 0

0 vurderinger • 0.0 av 5

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