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Marketing Management

Pocket • 2024 • Engelsk • 5. utgave

Marketing Management

Av Philip Kotler, Kevin Lane Keller, Mairead Brady, Malcolm Goodman, Torben Hansen

10 vurderinger • 4.9 av 5

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Om boken

The undisputed global bestseller in marketing management that reflect changes in marketing theory and practice An encyclopaedia of marketing, the classic Marketing Management is considered as the authoritative book on the subject. Inspired by the US editions, the 5th European edition of this bestselling text offers an overview of marketing through accessible, theoretically rigorous content underpinned by managerial relevance. It admirably covers a wide range of concepts examining traditional asp...Vis mer

Samfunn og samfunnsvitenskap
Økonomi, finans, næringsliv og ledelse

Om boken

ISBN

9781292727035

Forlag

Pearson Education Limited

Publiseringsår

2024

Språk

Engelsk

Utgave

5

Originaltittel

Marketing Management

Format

Pocket

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Marketing Management

Marketing Management

Innbundet · 2022

Omtaler · 0

10 vurderinger • 4.9 av 5

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