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Essentials of marketing communications 2

Pocket • 2011 • Engelsk

Essentials of marketing communications 2

Av Chris Fill

1 vurderinger • 5.0 av 5

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Om boken

Essentials of Marketing Communications offers a concise and student-friendly introduction to the principles and theories of marketing communications. Written in a lively and engaging style, the book provides you with a coherent and consistent text, blending marketing communications principles and theory with practice. Divided into three parts, the book considers the strategic issues associated with managing marketing communications activities before moving on to look at branding, budgeting an...Vis mer

Økonomi, finans, næringsliv og ledelse
Næringsvirksomhet, administrasjon og ledelse
Salgs- og markedsføringsledelse

Om boken

Publiseringsår

2011

Språk

Engelsk

Originaltittel

Essentials of marketing communications 2

Format

Pocket

Frakt og retur

Frakt

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Omtaler · 0

1 vurderinger • 5.0 av 5

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