Pocket • 2011 • Engelsk
Essentials of marketing communications 2
1 vurderinger • 5.0 av 5
Om boken
Essentials of Marketing Communications offers a concise and student-friendly introduction to the principles and theories of marketing communications. Written in a lively and engaging style, the book provides you with a coherent and consistent text, blending marketing communications principles and theory with practice. Divided into three parts, the book considers the strategic issues associated with managing marketing communications activities before moving on to look at branding, budgeting an...Vis mer
Om boken
Publiseringsår
2011
Språk
Engelsk
Originaltittel
Essentials of marketing communications 2
Format
Frakt og retur
Frakt
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Omtaler · 0
1 vurderinger • 5.0 av 5
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