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Marketing Ethics & Society

Pocket • 2015 • 1. utgave

Marketing Ethics & Society

0 vurderinger • 0.0 av 5

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Om boken

Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing's impact range from fostering materialism and unsustainable consumption patterns through to the use of deception, stifling of innovation and lowering of quality, to name but a few. Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to resp...Vis mer

Etikk og sosialt ansvar i næringslivet
Entreprenørskap

Om boken

ISBN

9781446296622

Forlag

SAGE Publications Ltd

Publiseringsår

2015

Språk

Utgave

1

Originaltittel

Marketing Ethics & Society

Format

Pocket

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Omtaler · 0

0 vurderinger • 0.0 av 5

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