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Interested Marketing Communications: A Primer

Pocket • 2011 • Engelsk

Interested Marketing Communications: A Primer

Av Philip Kitchen, Patrick Pelsmaker

1 vurderinger • 4.0 av 5

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Om boken

<p>This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. </p> <p>Setting the scene in which IMC has emerged, the authors explain each component of the promotional mix and go on to explain the process of functional integration. The text includes key case studies on companies, including Proctor and Gamble, NSPCC and Ardi, i...Vis mer

Økonomi, finans, næringsliv og ledelse

Om boken

ISBN

9780415314213

Publiseringsår

2011

Språk

Engelsk

Originaltittel

Interested Marketing Communications: A Primer

Format

Pocket

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Omtaler · 0

1 vurderinger • 4.0 av 5

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