International Marketing: Eleventh Edition

Innbundet • 2002 • Engelsk

International Marketing: Eleventh Edition

Av Philip R., John L.

1 vurderinger • 5.0 av 5

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Om boken

As global economic growth occurs, understanding marketing in all cultures is increas- ingly important. International Marketing addresses global issues and describes concepts relevant to all international marketers, regardless of the extent of their international involvement. Not all firms engaged in overseas marketing have a global perspective, nor do they need to. Some companies' foreign marketing is limited to one country; others market in a number of countries, treating each as a separate mar...Vis mer

Kunst: økonomiske aspekter

Økonomisk kriminalitet / hvitsnippforbrytelser

Om boken

ISBN

9780072398847

Publiseringsår

2002

Språk

Engelsk

Originaltittel

International Marketing: Eleventh Edition

Format

Innbundet

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1 vurderinger • 5.0 av 5

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