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Foundations of Marketing

Pocket • 2022 • Engelsk

Foundations of Marketing

Av John Fahy, David Jobber

1 vurderinger • 5.0 av 5

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Om boken

"Have you wondered how marketers use data and technology to capture relevant information on their target audience? Or how marketers in today’s world deal with questions around sustainability, climate change and planned product obsolescence? In its 7th edition, Foundations of Marketing aims to answer these pressing questions. This leading textbook is packed with contemporary examples and case studies that highlight the real-world applications of marketing concepts. Discover: The growing importanc...Vis mer

Om boken

ISBN

9781526849007

Forlag

McGraw-Hill Education

Publiseringsår

2022

Språk

Engelsk

Originaltittel

Foundations of Marketing

Format

Pocket

Frakt og retur

Frakt

Brukte bøker sendes av selgeren. Forventet leveringstid etter pakken er sendt er 2-4 dager.

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Omtaler · 0

1 vurderinger • 5.0 av 5

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