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Brands and Branding

Paperback • 2016 • 1. edition

Brands and Branding

By Stephen Brown

0 Ratings • 0.0 of 5

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About the book

Lecturers/Instructors - Request a free digital inspection copy hereA fun and humorous introductory book, written in Stephen Brown's entertaining and highly distinctive style, that introduces curious readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands such as Amazon, Apple, Google, Gucci, Nike, Nintendo, Starbucks, Swatch and The Worst Hotel in the ...Show more

Sales and marketing

Book details

ISBN

9781473919525

Publisher

SAGE Publications Ltd

Published year

2016

Language

Edition

1

Original title

Brands and Branding

Format

Paperback

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