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Foundations of Marketing with Redemption Card

Paperback • 2006 • English

Foundations of Marketing with Redemption Card

By David Jobber, John Fahy

1 Ratings • 4.0 of 5

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About the book

Foundations of Marketing 2/e is a thorough, up-to-date and exciting introductory textbook that is ideal for students studying marketing for the first time. The book presents a solid grounding in the fundamentals of contemporary marketing, and is full of lively and recent examples of marketing designed to educate and inspire.

Book details

ISBN

9780077122287

Publisher

McGraw-Hill Higher Education

Published year

2006

Language

English

Original title

Foundations of Marketing with Redemption Card

Format

Paperback

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Reviews · 0

1 Ratings • 4.0 of 5

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