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Digital Marketing

Paperback • 2019 • 1. edition

Digital Marketing

By Dave Chaffey, Fiona Ellis-Chadwick

20 Ratings • 4.6 of 5

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About the book

Digital Marketing provides the most comprehensive guide to all aspects of using the Internet, digital media and marketing technology to achieve the goals of integrated multichannel marketing. This streamlined seventh edition provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies from cutting edge companiessuch as...Show more

Economics, Finance, Business and Management

Finance and accounting

Book details

ISBN

9781292241579

Publisher

Pearson Education Limited

Published year

2019

Language

Edition

1

Original title

Digital Marketing

Format

Paperback

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Other versions

Digital Marketing

Paperback · 2015

Digital Marketing

Paperback · 2022

Reviews · 0

20 Ratings • 4.6 of 5

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