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Foundations of marketing

Paperback • 2015

Foundations of marketing

3 Ratings • 5.0 of 5

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About the book

Valued by instructors and students alike, Foundations of Marketing presents an accessible introduction to Marketing. Packed with examples and end of chapter case studies highlighting the real world application of marketing concepts, this fully updated 5th Edition features a dedicated chapter on digital marketing, whilst the focus on customer value is retained throughout the text.Discover:A framework for digital marketing and social media that will help students navigate this rapidly changing fie...Show more

Economics, Finance, Business and Management

Business and Management

Book details

ISBN

9780077167950

Publisher

McGraw-Hill Education - Europe

Published year

2015

Language

Original title

Foundations of marketing

Format

Paperback

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Foundations of marketing

Paperback · 2015

Reviews · 0

3 Ratings • 5.0 of 5

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