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Marketing research: methodological foundations

Paperback • 2015

Marketing research: methodological foundations

2 Ratings • 4.0 of 5

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About the book

Please see 12th edition now available. https: //www.amazon.com/Marketing-Research-Methodological-Foundations-12th/dp/1983654469/ref=sr_1_29?s=books&ie=UTF8&qid=1520011584&sr=1-29&refinements=p_27%3ADawn+IacobucciFor all the talk of "big data" and "marketing analytics"-it all starts here-you've got to know how to get data and what to do with data once you've got them. The text, MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS, 11th edition, by Dr. Dawn Iacobucci and Dr. Gilbert Churchill is recogni...Show more

Book details

ISBN

9781507775547

Published year

2015

Language

Original title

Marketing research: methodological foundations

Format

Paperback

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2 Ratings • 4.0 of 5

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