Paperback • 2019 • English

Customer Relationship Management: Concepts and Technologies

By Francis Buttle, Stan Maklan

2 Ratings • 4.5 of 5

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About the book

Noen markeringer i boken, ellers slik som på bildet. Customer Relationship Management, Fourth Edition continues to be the go-to CRM guide explaining with unrivalled clarity what CRM is, its uses, benefits and implementation. Buttle and Maklan take a managerial perspective to track the role of CRM throughout the customer journey stages of acquisition, retention and development. Theoretically sound and managerially relevant, the book is liberally illustrated with examples of technology applic...Show more

Sales and marketing management

Sales and marketing

Online marketing / Social media marketing

Book details

Published year

2019

Language

English

Original title

Customer Relationship Management

Format

Paperback

Shippping and returns

Shipping

Used books are shipped by the seller. Expected delivery after package is sent is 2-4 days.

Returns

Contact the seller after delivery.

Other versions

Customer Relationship Management

Paperback · 2015

Reviews · 0

2 Ratings • 4.5 of 5

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