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Principles and Practice of Marketing

Paperback • 2016 • 1. edition

Principles and Practice of Marketing

By David Jobber, Fiona Ellis-Chadwick

0 Ratings • 0.0 of 5

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About the book

The fully updated eighth edition of Principles and Practice of Marketing continues to provide a contemporary and modern introduction to marketing. With a renewed focus that covers the importance of customer value alongside the 4Ps, this authoritative text provides students with a core understanding of the wider context and latest developments taking place within marketing. A stimulating range of new resources and real world examples help to bring marketing to life. Find out:* How the bandwagon e...Show more

Business and Management

Business ethics and social responsibility

Entrepreneurship / Start-ups

Book details

ISBN

9780077174149

Publisher

McGraw-Hill Education - Europe

Published year

2016

Language

Edition

1

Original title

Principles and Practice of Marketing

Format

Paperback

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Other versions

Principles and practice of marketing

Paperback · 2004

Reviews · 0

0 Ratings • 0.0 of 5

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