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Digital Marketing Excellence

Hardcover • 2017 • 1. edition

Digital Marketing Excellence

By Dave Chaffey, P. R. Smith

4 Ratings • 4.5 of 5

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About the book

Now in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully updated, keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric digital marketing plans.A practical guide to creating and executing digital marketing plans, it combines established approaches to marketing planning with the creative use of new digital models and digital tools. It ...Show more

Sales and marketing

Book details

ISBN

9781138191686

Publisher

Taylor & Francis Ltd

Published year

2017

Language

Edition

1

Original title

Digital Marketing Excellence

Format

Hardcover

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Other versions

Digital Marketing Excellence

Digital Marketing Excellence

Paperback · 2017

Reviews · 0

4 Ratings • 4.5 of 5

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