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Principles of marketing

Paperback • 2020 • English

Principles of marketing: Right european edition

By Philip Kotler, Gary Armstrong, Lloyd C., Hongwi He

9 Ratings • 4.7 of 5

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About the book

Create market value through innovative customer connections and engagement Principles of Marketing, 8th European Edition, by Kotler et al. admirably covers a wide range of theoretical concepts and practical issues and accurately reflects the fast-moving pace of marketing in the modern world - examining traditional aspects of marketing and blending them with modern and future concepts. The authors of this European Edition present fundamental marketing information within an innovative customer-val...Show more

Economics, Finance, Business and Management
Sales and marketing

Book details

ISBN

9781292269566

Published year

2020

Language

English

Original title

Principles of marketing

Format

Paperback

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Other versions

Principles of marketing

Principles of marketing

Paperback · 2012

Reviews · 0

9 Ratings • 4.7 of 5

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