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Kotler om markedsføring

Hardcover • 2000 • Norwegian Bokmål • 1. edition

Kotler om markedsføring: hvordan du skaper, vinner og dominerer markedet

By Philip Kotler

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About the book

Boka gir en grunnleggende forståelse av moderne markedsføring og gir innsikt i de nye utfordringene som dukker opp i kjølvannet av hyperkonkurranse, globalisering og internett. Den tar for seg databasemarkedsføring, relasjonsmarkedsføring, high-techmarkedsføring, global markedsføring og markedsføring over internett. Har register over selskaper og merkenavn og emneregister.

Sales and marketing

Book details

ISBN

9788259022615

Publisher

Egmont Hjemmets bokforl.

Published year

2000

Language

Norwegian Bokmål

Edition

1

Original title

Kotler om markedsføring

Format

Hardcover

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Other versions

Kotler on marketing

Hardcover · 1999

Kotler on marketing

Paperback · 2001

Reviews · 0

0 Ratings • 0.0 of 5

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