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English

Essentials of Marketing

Paperback • 2012 • English

Essentials of Marketing

By Frances Brassington

0 Ratings • 0.0 of 5

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About the book

Like Brassington's Principles of Marketing, this 'essentials' text brings together theory and practice. It covers a wide range of applications, industries and markets, exploring the way marketers must respond to those situations that demand an innovative response. Written in a lively style with great design, Essentials of Marketing is a concise, no-nonsense book, designed to contain all the essential information that students need to understand when taking a short introductory course in Marketin...Show more

Book details

ISBN

9780273727644

Publisher

Pearson Education Limited

Published year

2012

Language

English

Original title

Essentials of Marketing

Format

Paperback

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