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Fundamentals of retailing & shopper marketing

Paperback • 2013

Fundamentals of retailing & shopper marketing

By Jan Hillesland,

1 Ratings • 5.0 of 5

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About the book

Fundamentals of Retailing and Shopper Marketing is an ideal companion text whether you are in marketing, in manufacturing, work for an advertising agency or if you work in retail. The book focuses on the sharp end of the retail industry and, through real-world examples, shows students and practitioners best retail practice. The text includes models, illustrations and photographs. It is practical, visual and easy to read and teaches you how to transfer your know-how to your own brand, marketi...Show more

Book details

ISBN

9780273757399

Published year

2013

Language

Original title

Fundamentals of retailing & shopper marketing

Format

Paperback

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Reviews · 0

1 Ratings • 5.0 of 5

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