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© 2026 Bookis AS
English
Norway
Region is based on IP address
Fast delivery with
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© 2026 Bookis AS
English
Norway
Region is based on IP address
About the book
'Clothing that is not purchased or worn is not fashion' (to paraphrase Armani) Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. For the designer starting up in business, this book offers a guide to the major decisions that will enable you to fulfil your creative potential and be a financial success: What are the major trends we should be monitoring?; How should we set our prices?; What is the most effective way to get our message across abo...Show more
Book details
ISBN
9781405139533
Publisher
BLACKWELL PUBLISHERS
Published year
2008
Language
English
Original title
Fashion Marketing
Format
Paperback
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