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Consumer Behavior

Paperback • 2014

Consumer Behavior

By Leon P. Bignold

1 Ratings • 5.0 of 5

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About the book

For undergraduate and graduate consumer behavior courses. The text that set the standard for consumer behavior study. Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies. MyMarketingLab for Consumer Behavior is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. Please note that the product you ar...Show more

Book details

ISBN

9780273787136

Publisher

Pearson Education Limited

Published year

2014

Language

Original title

Consumer Behavior

Format

Paperback

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Used books are shipped by the seller. Expected delivery after package is sent is 2-4 days.

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Reviews · 0

1 Ratings • 5.0 of 5

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