The social marketplace for new and used books.

Get started

For the authors

Support

Track a shipment

Company

Contact us

Fast delivery with

Safe payments by

© 2026 Bookis AS

English

Norway

Region is based on IP address

Home

Market research

Home
Genres
Market research

Essentials of Marketing Research

Paperback • 2005 • English • 4. edition

Essentials of Marketing Research

By Tony Proctor

0 Ratings • 0.0 of 5

‌
‌

‌

‌
‌

‌
‌

‌

‌
‌
‌
‌
‌
‌
‌
‌

‌

About the book

Tony Proctor's Essentials of Marketing Research 4th edition offers a streamlined, traditional introduction to all the major concepts in the field of marketing research. He also discusses new developments, particularly in the areas of qualitative data analysis and marketing decisions support systems. Ideal for undergraduates studying marketing research for the first time, MBA students, as well as anyone who seeks a basic understanding of the topic.

Business strategy

Entrepreneurship / Start-ups

Market research

Book details

ISBN

9780273694946

Publisher

Financial Times/Prentice Hall

Published year

2005

Language

English

Edition

4

Original title

Essentials of Marketing Research

Format

Paperback

Shippping and returns

Shipping

Used books are shipped by the seller. Expected delivery after package is sent is 2-4 days.

Returns

Contact the seller after delivery.

Reviews · 0

0 Ratings • 0.0 of 5

You might also like

Research Methods for Business Students

Research Methods for Business Students

Mark Saunders, Philip Lewis, Adrian Thornhill

Marketing

Marketing

Paul Baines

Marketing Research: An Applied Orientation, Global Edition

Marketing Research: An Applied Orientation, Global Edition

Naresh K. Malhotra

Marketing Concepts & Strategies

Marketing Concepts & Strategies

UK) Simkin Lyndon (Oxford Brookes University

A Concise Guide to Market Research The Process, Data, and Methods Using IBM SPSS Statistics

A Concise Guide to Market Research The Process, Data, and Methods Using IBM SPSS Statistics

Marko Sarstedt

Marketing management

Marketing management

Philip Kotler

Essentials of Marketing Research

Essentials of Marketing Research

Barry J. Babin

Marketing Research

Marketing Research

Alan Wilson

Management and Business Research

Management and Business Research

Mark Easterby-Smith

Principles of Marketing

Principles of Marketing

Dr. Philip T. Kotler

Market Research in Practice

Market Research in Practice

Matthew Harrison

Research Methods For Business

Research Methods For Business

Uma S. Sekaran

Management & Business Research

Management & Business Research

Mark Easterby-Smith

Marketing research: methodological foundations

Marketing research: methodological foundations

Business Research Methods

Business Research Methods

Alan Bryman

Foundations of marketing

Foundations of marketing

John Fahy

A concise guide to market research

A concise guide to market research

Marko Saratedt

Essentials of Marketing

Essentials of Marketing

Paul Baines

Basics of Social Research Qualitative & Quantitative Approaches

Basics of Social Research Qualitative & Quantitative Approaches

W. Lawrence Neuman

Marketing Research An Applied Approach

Marketing Research An Applied Approach

Naresh K. Malhotra

Essentials of marketing communications 2

Essentials of marketing communications 2

Chris Fill

Consumer Behavior Science and Practice

Consumer Behavior Science and Practice

Frank R. Kardes

Relationship Marketing Exploring Relational Strategies in Marketing

Relationship Marketing Exploring Relational Strategies in Marketing

John Egan

Marketing Research An Applied Orientation

Marketing Research An Applied Orientation

Natesh K. Malhotra

Marketing reaserch

Marketing reaserch

Iacobucci churhill

Research Essentials An Introduction to Designs and Practices

Research Essentials An Introduction to Designs and Practices

Stephen D. Lapan

Marketing Research: An International Approach

Marketing Research: An International Approach

Marcus J. Schmidt

Research in Business and Management

Research in Business and Management

Dan Remenyi

Principles and Practice of Marketing

Principles and Practice of Marketing

David Jobber