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Brand Thinking and Other Noble Pursuits

Paperback • 2013 • English • 1. edition

Brand Thinking and Other Noble Pursuits

By Debbie Millman

1 Ratings • 5.0 of 5

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About the book

An unprecedented and engaging look at the state of modern branding, with interviews with Malcolm Gladwell, Seth Godin, Tom Peters, Virginia Postel, Joe Duffy, Dori Turnstall and more! The notion of the brand, like any concept that dominates markets and public consciousness, is a challenge to define. Is it a simple differentiator of the cereals in our cupboards, a manipulative brainwashing tool forced on us by corporations, or a creative triumph as capable as any art form of stimulating our emot...Show more

Business ethics and social responsibility
Entrepreneurship / Start-ups
Brands and branding

Book details

ISBN

9781621532477

Publisher

Allworth

Published year

2013

Language

English

Edition

1

Original title

Brand Thinking and Other Noble Pursuits

Format

Paperback

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Reviews · 0

1 Ratings • 5.0 of 5

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