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Blindsight The (Mostly) Hidden Ways Marketing Reshapes Our Brains

Hardcover • 2020 • English

Blindsight The (Mostly) Hidden Ways Marketing Reshapes Our Brains

By Matt Johnson, Prince Ghuman

0 Ratings • 0.0 of 5

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About the book

Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they've been influencing you all along. Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that. With eye-opening science, engagi...Show more

Sales and marketing
Brands and branding
Online marketing / Social media marketing

Book details

ISBN

9781950665068

Publisher

BenBella Books

Published year

2020

Language

English

Original title

Blindsight The (Mostly) Hidden Ways Marketing Reshapes Our Brains

Format

Hardcover

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