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The big moo

Hardcover • 2005 • English

The big moo

By Seth Godin

0 Ratings • 0.0 of 5

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About the book

Most organizations are stuck in a rut. On one hand, they understand all the good things that will come with growth. On the other, they’re petrified that growth means change, and change means risk, and risk means death. Nobody wants to screw up and ruin a good thing, so most companies (and individuals) just keep trying to be perfect at the things they’ve always done. In 2003, Seth Godin’s Purple Cow challenged organizations to become remarkable—to drive growth by standing out in a world full o...Show more

Finance and accounting
Office management
Working patterns and practices

Book details

ISBN

9781591841036

Published year

2005

Language

English

Original title

The big moo

Format

Hardcover

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Reviews · 0

0 Ratings • 0.0 of 5

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